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The Company
Cello Group of Companies at a glance
Quality Recognition & Awards
The Company :
Cello Thermoware ltd. - Founded by Mr. G.D. Rathod, Chairman, in May 10, 1986, at a small factory in Goregaon, Bombay, with just 60 workers and 7 machinesmachines engaged in the manufacture of the finest range of Casserole, or HotPots, as they were later positioned, that the Indian market had ever seen.
Mr. Pardeep Rathod, Managing Director and Mr. Pankaj Rathod, Deputy Managing Director, spearheaded the growth & diversification into new products and markets.
First & Largest Manufacturer of Branded household products in India, having wide range of plastic moulded products.
Annual sales turn over of more than USD 100 million and exports of USD 28 million.
2100 employees- more than 300 engineers and plastic technologists.

Investment of more than USD 50 million in ultramodern plastic processing machines from BATTENFIELD- Germany, WIMPLAST -Italy & SUMMITOMO - Japan.
Strong In house R&D base, having developed the Unique Breakthrough Insulation technology -
Many product designs PATENTED in Europe.
Having Warehouse and Sale offices in different locations in India, Nepal, Sri Lanka, U.A.E, Kenya & U.S.A.
Regularly exporting to more than 60 countries including U.S.A., U.K., Italy, Germany, Japan etc.

Insulated thermoware - More than 5 million pcs/year.
Household products - More than 12 million pcs/year.
Moulded furniture - More than 2 million pcs/year.
Writing instruments - 216 million pcs/year.
Tooth brushes - 17 million pcs/year

  Turnover :-
Plastic Household & Thermoware Rs 1405 Millions
Plastic Furniture Rs 762 Millions
Writing Instruments Rs 1806 Millions
Tooth Brush Rs 50 Millions
  A) Group turnover : Y.E March, 2002 Rs 4020 million
       L.Y.E. March,2001 Rs 3440 million
  B) Factory area : 7,00,000 sq.ft at Daman
  C) Work force : Managerial posts 35 nos.
  Factory staff 3000 nos.
Office staff 300 nos.
Sales staff 100 nos.
  D) Distribution strength: Distributors 200 nos.
  Class retail outlets 7000 nos.
Class retail outlets 8000 nos.

Largest Exporter of Insulated Thermoware from India.
Recognized as Export House by Government of India since 1996.
Winner of Prestigious Plexcouncil award as Highest Exporter since last Seven years.